{Brand Identity, Packaging}
LAB118
LAB 118 is a health&beauty brand that conveys the feeling of freshness and cleanliness that came out of the lab right away. They evoke people’s curiosity with the mysterious feel of a science lab.
LAB 118’s brand identity came from the idea of combining a cosmetic laboratory theme and the periodic table together. Knowing the fact that all cosmetic products are made in a lab with chemicals and that total of 118 elements exist in this world.
{Color System}
Each scent has its own color coding system with their scent’s element code.